LEADERSHIP & IDENTITY PROGRAMS FOR ORGANIZATIONS, UNIVERSITIES AND INSTITUTIONS
YOUR LEADERS DON'T LACK KNOWLEDGE.
THEY LACK THE IDENTITY TO MAKE IT COUNT.
Workshops, short courses, retreats and university teaching in identity-based leadership, executive presence and leadership branding. Academically grounded, proven in practice, delivered in English and German.
For organizations that want leadership development to last, and for universities and business schools that want to add the dimension their graduates need most in their careers.
25 years of university and executive education teaching, mostly in English · More than 15 universities and business schools in 10 countries · 500 master's and bachelor's theses supervised · 30 years of international experience in aviation, corporate and entrepreneurship · Clients include leaders at the World Trade Organization
The Challenge
Leadership programs build skills. They rarely change how people lead.
What organizations tell me:
- “Our best experts get promoted, but they don't become leaders.”
- “After the restructuring, our leadership team has no shared stance.”
- “Our people are excellent. To the outside world, they look interchangeable.”
- “The last training scored well. Nothing changed.”
What universities tell me:
- “Our participants bring real experience. They want practice, not just theory.”
- “We need faculty who are academically rigorous and come from the business world.”
- “International cohorts demand outstanding teaching in English.”
- “Our best experts get promoted, but they don't become leaders.”
The common root: knowledge is delivered, but never anchored in identity. That is exactly where I work.
Why Work With Me
Three worlds, one person. That combination is rare, and it's what makes the difference.
Most providers come from one world: academics teach theory, trainers deliver tools, coaches work with individuals. I bring all three.
Academia & Teaching
What I bring
25 years of teaching at more than 15 universities and business schools in 10 countries, mostly in English · Every course and syllabus designed by me · 500 theses supervised · Doctorate, WU Vienna · Published in the Journal of International Marketing
What You Get
Courses built from scratch for your context, academic credibility, deep experience with international and multicultural cohorts
Business & Leadership
What I bring
International aviation, including leadership on board · Corporate experience · Founder of Dr. Bojkowszky Consulting - BridgetBrands
What You Get
Practical relevance managers take seriously, first-hand brand and marketing expertise
Mentoring & Transformation
What I bring
Identity & Visibility Mentoring · Many years as an educator and trainer in mindset work · Host of curated Identity Retreats and the BrandsTalk podcast
What I bring
Change that lasts beyond the workshop day
My guiding principle: It's not about changing people. It's about helping them become more of who they already are, and bring that into their role with impact.
Focus areas
What we work on with your people
Identity-Based Leadership
Leading from clarity, not from title. For new leaders, teams in transition, and succession planning.
Executive Presence
Impact in the boardroom, with clients, and on stage. Presence that is embodied, not performed.
Leadership & Personal Branding
What does this leader stand for, inside and outside the organization? Visibility with substance, including on LinkedIn.
Corporate Identity & Employer Brand
When leadership identity and brand identity drift apart, both lose credibility.
Marketing & Internationalization
International marketing, global brand management and internationalization strategies. My core academic field for 25 years, taught across Europe, Asia, and North America.
Cross-Cultural Leadership & Identity
How identity shapes leadership across cultures. For international teams, global roles and leaders working between headquarters and local markets, built on years of teaching cross-cultural management to students from all over the world.
Mindset & Transformation
Mental strength, decision clarity and leading through uncertainty, grounded in my long-standing work as an educator and trainer in mindset development.
Formats
From a single keynote to a full program. Same depth, tailored to your needs.
Keynote & Moderation
45–90 min
for up to several hundred people
Leadership summits, kick-offs, panels, fireside chats
Workshop
Half day to full day(s)
8-20 participants
Leadership teams, offsites, teams after change
Short Course
2–4 half-day modules over 4–8 weeks
10-25 participants
Emerging leaders, talent programs, continuing education
Leadership Retreat
2–5 days, on /off site
6–14 participants
Senior executives, high potentials, succession
Development Program
3–6 months, workshops + mentoring
6-20 participants
Strategic leadership development, transformation
University Teaching & Modules
Semester or block course
Full cohort
Universities, business schools, postgraduate and executive programs
All formats are available in person, hybrid or online, in English or German. Optional 1:1 mentoring for key individuals.
For Universities & Business Schools
Faculty who speak both languages: academia and business.
Postgraduate participants are experienced, demanding and international. They expect academic rigor and immediate practical value. I have combined both for 25 years at more than 15 universities and business schools, including WU Vienna, WU Executive Academy, the CEMS Master in International Management, Aston Business School, the University of Missouri–St. Louis and international summer programs in Hong Kong, Canada, Russia, Ukraine, and Vietnam. I design every course and syllabus myself, tailored to the program and its participants.
What I offer:
- Teaching assignments in international marketing, global brand management, international and cross-cultural management, internationalization strategy and leadership
- Add-on modules in identity-based leadership and executive presence that integrate into existing curricula
- Online courses: Conception and production
- Cohort mentoring so that what participants learn turns into how they lead
- Guest lectures and moderation for alumni events, program launches and panels
- Bridges to industry: connections and collaboration formats between universities, corporations and startups
Track record: 25 years of teaching at universities and in executive education, from undergraduate to postgraduate and executive programs, plus 500 bachelor's and master's theses supervised and research published in the Journal of International Marketing.
How We Work Together
Four clear steps
1
Discovery/Proposal call
30 Minutes on your context, audience, intended impact, and constraints.
2
Concept & proposal
Within one week: format, content, schedule, and investment, ready for internal approval.
3
Delivery
Preparation with your contacts, then delivery in person, hybrid, or online.
4
Transfer & review
Follow-up, participant feedback and recommendations. Certificates on request.
Testimonials
What clients and participants say
“She is one of the few professionals I have met and worked with in my whole career who has truly made a difference in my professional life.”
Anoush der Boghossian
Head of the Trade and Gender Office, World Trade Organization
“Your strategic approach to corporate identity helped sharpen our organization's message and vision, while the identity-based leadership session provided practical tools and insights that have already had an immediate positive impact on the team.”
Mark Mitchell
Director, Northgate LLC
“A world-class brand builder who combines both theory and practice.”
Mark Mears
Chief Growth Officer, LEAF Growth Ventures
about me
I began my career in international aviation, leading crews and serving guests from around the world. Corporate roles followed, then a doctorate at WU Vienna and 25 years of teaching at more than 15 universities in 10 countries, most of it in English.
I designed every one of my courses myself, from global brand management to cross-cultural management.
Through BridgetBrands, I work with leaders, founders, and organizations on identity, positioning, and visibility. I host the BrandsTalk podcast, I am an author, and I create curated Identity Retreats.
Mindset work has been at the heart of my teaching and training for many years: how people think, decide, and lead under pressure. It is the layer most leadership programs skip, and the one that makes change last.
What clients value most: I am equally at home in the lecture hall, the boardroom, and a confidential 1:1. And I connect people across those worlds.
Dr. Brigitte Bojkowszky
Business Educator & University Lecturer | Identity & Visibility Mentor | Executive Coach | Leadership Development & Authentic Presence Strategist | Founder, BridgetBrands
FAQ
Can you adapt the content to our competency model or curriculum? Yes. I work with your leadership principles, values or course descriptions and build the content around them.
